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Changes for 2014

I’ve decided, after much thought, to revert to a free daily email for everyone.

There are a number of reasons for this.

-          Sending free emails inevitably gives you a bigger audience, and I miss the level of feedback and interaction I used to enjoy.

-          Some of the businesses I used to hear from were having financial problems and my free advice helped them at a time when they couldn’t engage my services even on a low monthly-fee level; whilst I can’t give away much of my time for free I want to give away my advice.

-          Selfishly, I’ve come to the conclusion that there is more benefit to me, in terms of new business coming in, by reaching a larger, unpaying audience than a smaller, paying one.

-          Strangely – or perhaps not – I’ve found the paid-for emails harder to write than when they were free. I put more pressure on myself and found them becoming almost a chore instead of something I looked forward to doing every morning.

I was disappointed that the members area didn’t work out according to my plans; entirely my own fault as I didn’t set aside sufficient time to do it. Something may still happen in that area in the future – but we’ll see.

I don’t think it was a mistake to start charging, and I’m pleased I gave it a shot. In other circumstances it might have worked – I don’t think I promoted it enough, or offered a solid-enough package to justify the cost to enough people. Lesson learned, and this is what I’m comfortable with right now.

If you’re a subscriber: You’ll find your Paypal recurring payments cancelled over the next 24 hours. If you’ve got any payment in credit – either because you paid annually, or because you paid recently – then I’ll be in touch this week to sort it out. In short, there’s no real change to what you’ll receive each day – except you just won’t have to pay for it any longer.

If you’ve got any questions or comments please email tom@tomdoggett.co.uk


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