Advertising

There is a dirty myth that has been circulating for some time now. The myth is that advertising doesn’t work. It’s normally put out by people who have an interest in making you spend money elsewhere.

Mind you, it’s not helped by publishers spouting rubbish like “you need to run an advert six times before it’s profitable”. Funny how people who benefit from you running an advert six times encourage you to do so.

Good -v- bad

Good advertising works. Bad advertising doesn’t. Just as bad websites don’t get visitors, bad letters don’t get read and bad leaflets get chucked in the bin.

A few tips:-

1. If your logo is the biggest thing in your advert, you’re losing readers
2. If your logo is at the top of your advert, you’re losing more readers
3. If your headline doesn’t spark interest, make an offer, address a concern or solve a problem then you’re losing even more readers
4. If your advert doesn’t even have a headline, you should halt all of your adverts now and call me on 01837 811 839 or email tom@tomdoggett.co.uk. You aren’t just losing readers, you’re hemorrhaging them

What to avoid

Steer clear of “branding” adverts that don’t explain much about the benefits your products and services offer, and make sure you choose carefully where your adverts appear. They should be designed to attract readers and force a response.

Call me on 01837 811 839 or email tom@tomdoggett.co.uk for a chat or a free review of one of your existing adverts.