It’s important to have a solid brand behind your company and your marketing, but a word of warning: don’t get carried away.
One of the most common requests when we show a client their website, advert or brochure is “can you make my logo bigger?”
This is a perfectly valid request… except it is looking at things from your point of view, rather than your customers’.
Consider:-
J. SMITH & SON
We clean your wheely bins
or…
Dirty wheely bin?
Speak to J. SMITH & SON
Which ‘advert’ would attract someone with a dirty wheely bin?
All that said, it’s important that people can easily recognise your company.
We use the services of several excellent designers, which means we can match the best design style to your company. To complement this, we help you decide how to use your brand for maximum effect, without it having a negative impact on the results of your marketing.
For a free chat about how we could help you with your branding, call me on 01837 811 839 or email tom@tomdoggett.co.uk.
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