As a 17 year-old, I started to build up my business with direct mail.
At the time I didn’t even know that sending letters to people was called “direct mail”. It just seemed the easiest, most logical way to get clients. I wrote a one-page letter, then opened Yellow Pages at a category that seemed interesting and typed the addresses into a spreadsheet.
Simple as that. I sent out the letters and got business. Every time. I would send out 25 letters at a time and always get a new client as a result.
It worked for me, it works for others and it will work for your business.
Direct mail is not dead
Despite what you might hear about “email killing direct mail”, it’s not true. You can still get excellent returns with direct mail.
You can write to new prospects who may never have heard of you, contacts who haven’t yet bought or – and often most profitably – your past customers.
An instant, adjustable income stream
Direct mail lets you ‘turn on’ an income stream whenever you need it. If you know that sending out 1,000 letters earns you £10,000 profit, that number will generally replicate itself whenver you send out your direct mail. Then you can send out 500, 1,000, 5,000 or however many letters you want depending on how much business you can cope with and how much money you have to pay for the mailing.
It’s critical to know what to say, how to say it and who to say it to. Let’s talk about how direct mail could bring fast profits to your business – call me on 01837 811 839 or email tom@tomdoggett.co.uk.